For this reason, ensuring a buttery-smooth post-click experience is fundamental to the app marketer’s toolbox. In these cases, you’ll need a stellar landing page to overcome that hesitance we all feel about installing yet another piece of software onto our phones. Using Google Ads’App Ads is a strong starting point, but many marketers get extra mileage from traditional PPC campaigns, social media marketing, app cross-promotion, or even email blasts to newsletter subscribers. The first step in marketing your iPhone or Android app is finding the right channels to promote it. (And, to paraphrase Contently’s Bradley Little, going viral is not a strategy.) No matter how appealing it is-no matter how entertaining or even life-changing-most people won’t discover it without a robust marketing campaign. With more than two million apps available on each store, people have a much better chance of finding a pearl in an oyster than randomly stumbling upon your app. Uh, have you looked at your iPhone’s App Store lately? How about Google Play? We’ve seen landfills with better curation.
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